Business and Brand Strategist, Business and Branding Coach, Speaker, Entrepreneur and Mentor to Young Adults
Working with a diverse list of high profile National and International brands, Mickey established herself in the industry, and is known for her strategic, dynamic, innovative and results driven approach to Business, Marketing, Branding and Strategy. Having worked as a Strategist, Brand Executive, Brand Manager, Marketing Manager, Publicist and Events co-ordinator for over 12 years, she has an excellent understanding of Brand Identity, Brand Immersion, Consumer Profiling, Consumer Conversion, Communication Strategies, Networking and Relationship Capital.
Being an entrepreneur herself, Mickey has founded various businesses, and as a Business Coach, specializing in Branding, Marketing and Strategy Coaching, she passes on her over a decade’s worth of experience, guiding new and existing entrepreneurs in strategically creating, launching, establishing, growing and maintaining successful businesses and brands.
Mickey was awarded the 2015 Connector Award by World number 1 Wealth Coach, JT Foxx from the USA, for her strengths in connecting people and utilizing her skills in building relationship capital.
Mickey also boasts a record number of South African events, hosted at and for Fashion TV venues across South Africa, that were featured on the FTV International Channel, and was a key player in the success of the Fashion TV brand when it first launched in South Africa.
Mickey lives out her passion and purpose by endeavouring to empower new and existing entrepreneurs through coaching and speaking, and she supports a variety of women’s, children’s and animal welfare associations which are causes that lie very close to her heart.
“Creating leaders creates success” – Mickey Roothman